See exactly where you
stand against the field.
Three free tools to measure your brand strength, online visibility, and paid-search readiness — so you know exactly what to fix first. Then decide if a deeper dive makes sense.
Improve your marketing today with our free tools that we personally use everyday.
Each tool below tackles a different blind spot in your business. Run one, or run all four.
Find the one fix that moves the needle.
Most trades owners are guessing about what's actually holding their growth back.
Answer 16 quick questions about your business, market, and competition. We turn them into a personalized report that pinpoints your biggest gap — then walk you through it on a 20-minute strategy call. No essays, no sensitive financials, no obligation.
Start the assessment →
See exactly how you stack up — instantly.
Your customers are comparing you to competitors every day. Shouldn't you?
Enter your website and a top competitor's site. In seconds you get a side-by-side brand scorecard across the five things that decide who gets the call — Google visibility, website experience, reviews, paid ads, and brand strength. No waiting, no email required.
Run my snapshot →- 1
Google visibility comparison
Who shows up first when a ready-to-buy customer searches.
- 2
Website & UX scorecard
Whether your site turns visitors into booked jobs — or sends them away.
- 3
Reviews & reputation audit
How your trust signals measure up to the competition.
- 4
Paid ads presence check
See if a competitor is buying attention you're missing.
Is your paid search pulling its weight?
Spending nothing on PPC means handing high-intent buyers straight to your competitors.
In 60 seconds, our senior-analyst tool grades your paid-search position and shows what a smart long-tail and brand-defense budget would actually do for your numbers. Whether you're spending zero or thousands, you'll see exactly what you're leaving on the table.
Grade my PPC →- 1
A PPC readiness score
From "critical gap" to "aggressive" — know your position at a glance.
- 2
A recommended monthly budget
Right-sized to your ticket value, not a one-size-fits-all number.
- 3
Projected leads, jobs & ROAS
The real math on what disciplined spend can return.
- 4
A senior-analyst action plan
Exactly where to start — brand defense, long-tail, or high-ticket terms.
Build your marketing plan visually.
Most trade owners wing it — or get handed a generic playbook that doesn't fit their business.
Answer 5 quick questions about your business, goal, and budget. Our smart system recommends a custom mix of channels tailored to your needs—then gives you a marketing readiness score and a step-by-step action plan. See your plan before you commit a dollar.
Build my plan →- 1
Custom marketing mix
Channels and tactics handpicked for your goal and budget.
- 2
Marketing readiness score
An honest assessment of your readiness to execute, 1–100.
- 3
Budget scenario forecasts
See estimated leads, calls, and jobs at different spend levels.
- 4
Top 3 quick wins
The highest-ROI moves you can make in the next 30 days.
Generate an SEO FAQ & schema.
Google and AI search engines reward pages that clearly answer real customer questions.
Enter your trade and target keyword and instantly get a clean, crawlable 20-question Q&A section — plus valid FAQPage schema markup. Copy the HTML and code straight onto any service or city page to compete for featured snippets, AI Overviews, and voice search.
Build my FAQ →- 1
20 SEO-ready questions
Written for real search intent — cost, trust, timing, and "near me" queries.
- 2
Clean front-end HTML
Semantic, mobile-friendly accordion cards you can paste into any page.
- 3
Valid FAQPage schema
JSON-LD markup that matches your visible content — ready for rich results.
- 4
Copy & download in one click
Grab the HTML, the schema, or a full ready-to-publish page file.
Not sure what licenses you actually need?
An LLC is only the beginning. Most trades need state or local licensing, permits, and insurance too — here's what applies in Illinois & Iowa, trade by trade.
Home Service Business Licensing in Illinois & Iowa
What contractors should know before marketing — trade-by-trade licensing, permits, and insurance requirements.
The complete competitor audit.
The free snapshot shows you the landscape. This is the blueprint to win it — verified numbers, a full teardown of every competitor advantage, and a dollar-by-dollar plan to take their jobs.
Full Deep-Dive Audit
A 30–50 page competitive teardown built by a senior analyst. We pull real ranking data, real ad spend, and a complete audit of your site and reputation against the competitors actually beating you — then hand you the exact moves to overtake them.
Verified Google rankings
Your exact position vs. competitors on 50+ money keywords — with real search volume and difficulty.
Site architecture audit
Page speed, mobile UX, and the technical and conversion blockers quietly costing you jobs.
Reviews & reputation
Volume, velocity, and sentiment vs. each competitor — plus a plan to close the trust gap fast.
Paid ad intelligence
What competitors bid on, their estimated monthly spend, and the keywords you should own instead.
Backlink & authority gap
Who links to them but not you, and the local citations you're missing to climb the map pack.
Custom 90-day roadmap
A prioritized, dollar-by-dollar plan: what to fix first and the ROI to expect from each move.
Ready to take the first step?
Start free. See where you stand. Then decide what's next — no pressure, no obligation.
FREE TOOLS FAQ
Are these tools actually free, or is there a catch?
They're free to use, no card required. Each one is built to show you a real, specific problem in your marketing — a ranking gap, a slow page, wasted ad spend — so you can decide for yourself whether it's worth fixing. There's no obligation to hire Toughjobs afterward.
What does the SEO FAQ & schema generator actually produce?
Enter your trade and target keyword and it builds a ready-to-publish Q&A section for your site plus valid FAQPage schema markup, so the same content that helps a homeowner also helps Google understand your page.
Do I need to know my numbers before using the marketing plan builder?
No. It's built to work from what you already know about your business — service area, current channels, rough budget — and turns that into a visual plan you can act on or bring to a strategy call.
How is the Competitor Snapshot different from the Full Deep-Dive Audit?
The free snapshot gives you an instant, high-level look at how you stack up against nearby competitors. The paid Full Deep-Dive Audit goes much deeper — verified rankings on 50+ keywords, a site architecture audit, review and reputation analysis, paid ad intelligence, backlink gaps, and a custom 90-day roadmap.
I used a free tool and found problems. What's the next step?
Book a free strategy call. We'll walk through what the tool found, answer questions with no pitch attached, and you decide if and how you want to move forward.
