Pricing & Costs
Are these tools actually free, or is there a catch?
They're free to use, no card required. Each one is built to show you a real, specific problem in your marketing — a ranking gap, a slow page, wasted ad spend — so you can decide for yourself whether it's worth fixing. There's no obligation to hire Toughjobs afterward.
Getting Started
Which free tool should I start with?
If you don't know where you stand, start with the Competitor Snapshot — it's the fastest way to see how your site and rankings compare to nearby competitors. From there, the other tools help you dig into whichever gap it finds.
What's Included
What does the SEO FAQ & schema generator actually produce?
Enter your trade and target keyword and it builds a ready-to-publish Q&A section for your site plus valid FAQPage schema markup, so the same content that helps a homeowner also helps Google understand your page.
How is the Competitor Snapshot different from the Full Deep-Dive Audit?
The free snapshot gives you an instant, high-level look at how you stack up against nearby competitors. The paid Full Deep-Dive Audit goes much deeper — verified rankings on 50+ keywords, a site architecture audit, review and reputation analysis, paid ad intelligence, backlink gaps, and a custom 90-day roadmap.
Who It's For
Are these tools only for Toughjobs clients?
No. They're open to any trade business, whether or not you ever hire Toughjobs. There's no obligation attached to using them.
Our Process
How accurate are the free tools compared to a real audit?
They're built on the same data sources we use for paid audits, just scoped to a faster, higher-level view. The paid Full Deep-Dive Audit goes deeper into verified rankings, site architecture, and backlink gaps than a free tool can in a few seconds.
Requirements & Preparation
Do I need to know my numbers before using the marketing plan builder?
No. It's built to work from what you already know about your business — service area, current channels, rough budget — and turns that into a visual plan you can act on or bring to a strategy call.
Results & Expectations
Will using these tools guarantee better rankings or more calls?
No single tool guarantees results — they're built to show you where the actual problems are so you can decide what's worth fixing. Fixing what they find is what moves the numbers.
Support & Maintenance
Do the free tools need to be reused regularly?
Rankings, ad spend, and site speed change over time, so rerunning a tool every few months catches new problems before they cost you leads.
Contact & Next Steps
I used a free tool and found problems. What's the next step?
Book a free strategy call. We'll walk through what the tool found, answer questions with no pitch attached, and you decide if and how you want to move forward.