Field notes from the job site.
Straight-talk guides on websites, SEO, licensing, and keeping customers coming back — written for people running a trade business, not marketing agencies.
Five things killing your home page conversion.
Stop bounce traffic on your trade business website. Five conversion killers on your home page — and exactly how to fix each one.
How to own the map pack in your town.
Rank higher locally and own the Google map pack in your town. Category setup, service listings, and niche backlinks that get home-service businesses found.
Turning one-time jobs into repeat customers.
How home-service businesses turn one-time jobs into repeat clients — treating customers right, professionalism on the job, and handling difficult customers.
Proper licensing in Illinois & Iowa.
Proper licensing for contractors in Illinois & Iowa — information from Toughjobs, a Midwest partner for independent trade and home-service businesses.
What actually goes into a home service website that books jobs.
AI made websites faster to build, not automatically good. Here's what really goes into a contractor site that ranks, converts, and books work.
Ready to put this to work?
Get a free, practical marketing review for your trade business.
Request a Quote