Websites FAQs

Pricing runs in tiers based on scope. Template Refresh (refreshing an existing site) runs $500–$900. A Standard AI-Assisted Build (up to 10–15 pages) runs $1,000–$2,000. A Multi-Service Build (up to 25–40 pages) runs $2,000–$4,000. A Multi-Location Build (up to 40–50 pages, multiple location sections) runs $3,500–$6,000. Custom functionality — scheduling, payments, customer portals, calculators, or software integrations — is quoted separately. Non-profit organizations get 50% off every tier.

Cost depends on the number of real services, the content and photography already available, required integrations, and the condition of your current site. We define the page list, deliverables, ownership, and fee before work starts so the proposal can be compared without hidden platform charges.

Every quote covers discovery around your services, service area, and lead handling; mobile-first page planning with a clear call and estimate path; service-page copy, on-page SEO, analytics, and form or call tracking setup; and launch support with a full handoff of the site, domain, and access you own.

Yes — non-profit organizations get 50% off every pricing tier, from a Template Refresh through a Multi-Location Build.

Our core service area for trade contractor websites is Illinois, Iowa, Missouri, Wisconsin, and Indiana. We can also build websites for anyone, anywhere. Call us at (309) 929-9080, and we'll answer your questions.

Yes. Discovery happens on a call, copy and design go through digital review rounds, and the handoff (domain, code, analytics) is fully digital — nothing about the build process requires an in-person visit.

A standard custom build runs 2–4 weeks from kickoff to launch, assuming we get photos, licensing info, and content approvals back inside a week. Larger multi-service builds run 4–6 weeks. Rush jobs are possible but usually mean cutting service or city pages we'd otherwise recommend.

A standard custom build runs 2–4 weeks from kickoff to launch, assuming we get photos, licensing info, and content approvals back inside a week. Larger multi-service builds run 4–6 weeks.

The biggest factor is how quickly you can return photos, licensing info, and content approvals — a week's delay on your end pushes the whole timeline. Rush jobs are possible but usually mean cutting service or city pages we'd otherwise recommend.

Often, yes. AI-assisted workflows have cut standard builds down to 2–4 weeks, which makes most fixed deadlines realistic if the scope stays tight and your content and approvals come back quickly. Flag the date on your first call so we can plan the scope around it instead of finding out it’s tight halfway through.*

Most projects kick off within 1–2 weeks of signing. Exact start date depends on current workload and where you land in the queue — we’ll give you a real date on the strategy call, not a placeholder.*

Not always. If the foundation is clean — modern framework, decent speed, editable pages — we can often refresh copy, add service pages, and rebuild the mobile experience for a fraction of a full rebuild. If it's a page-builder site on an old theme with 30 plugins, replacement is usually cheaper than triage.

Book a free strategy call. We'll walk through your services, service area, and current site (if you have one), and tell you straight what it would take to move the needle — no pitch.

Yes — a free strategy call where we review what's losing you jobs on your current site (or what a first build needs to include) before you commit to anything.

Yes. Discovery starts with your services, service area, and lead handling, and the recommendation follows your editing needs, performance requirements, integrations, and long-term maintenance — not a single platform sold to every contractor.

Yes. If the foundation is clean — modern framework, decent speed, editable pages — we can often refresh copy, add service pages, and rebuild the mobile experience for a fraction of a full rebuild. If it is a page-builder site on an old theme with 30 plugins, replacement is usually cheaper than triage.

We write it. You'll answer a 30-minute intake call about your service area, your typical job, your differentiators, and your best customer, and our writers turn that into pages built to rank and convert. You approve every page before launch.

Discovery around your services, service area, customers, and lead handling; mobile-first page planning with a clear call and estimate path; service-page copy, on-page SEO, analytics, and form or call tracking setup; and launch support with a full handoff covering the site, domain, and access you own.

It follows the tier: a Standard AI-Assisted Build covers up to 10–15 pages, a Multi-Service Build covers up to 25–40 pages, and a Multi-Location Build covers up to 40–50 pages across multiple location sections.

Yes, every build starts mobile-first. Most of your traffic is on a phone, so layouts are built around the call button first, not stock photos, and tested on throttled connections instead of a studio fiber line.

On-page SEO is included in every build — service-page copy, technical structure, and schema. Ongoing SEO (rankings, backlinks, content strategy) is a separate, dedicated service; a great site is the foundation, SEO is the fuel.

Yes. Analytics and form or call tracking are wired in as part of the build, so you know which pages, ads, and keywords are actually driving the phone to ring.

Yes. You answer a 30-minute intake call about your service area, your typical job, your differentiators, and your best customer, and our writers turn that into pages built to rank and convert. You approve every page before launch.

Four steps: Discovery (we map your services, service area, and the jobs you want more of), Design (mobile-first layouts built around the call button), Build (fast, clean code with local schema and lead forms wired in), and Launch & Own (you get full access — analytics, code, domain — it's yours).

Mainly a 30-minute intake call up front covering your service area, typical job, differentiators, and best customer. From there our writers and builders take it, and you review and approve every page before launch.

Yes. You approve every page before launch — nothing goes live without your sign-off.

Launch & Own: you get full access to analytics, the code, and the domain. It's yours, with a handoff covering everything you need to keep running it.

An accurate service list, service area, phone and email, brand files, real project photos, reviews you're allowed to publish, license or insurance details where relevant, and someone who can approve copy. Missing materials get flagged early so they don't hold up launch.

You don't need to write the copy — we do, based on a 30-minute intake call. Real project and crew photos are best supplied by you since they're what homeowners actually trust; stock photography is a fallback, not the plan.

Yes — that's what Discovery is for. We map your services, service area, and the jobs you want more of, then structure pages around how a customer actually hires, not a generic template.

Custom. The platform and layout follow the job — a straightforward service site may run on a conventional CMS, while a custom calculator or workflow needs a different build — not a single template sold to every contractor.

Yes. You get a walkthrough of how to update photos, add a testimonial, or spin up a blog post yourself. Bigger structural changes usually flow through us on a retainer.

The site will be built to rank — clean code, proper schema, service and city pages, fast load times. Ranking itself is a function of ongoing SEO, backlinks, reviews, and content. A great site is the foundation; SEO is the fuel. Most contractors see meaningful movement within 90–180 days of launch when both are in place.

The site is built to rank — clean code, proper schema, service and city pages, fast load times. Ranking itself is a function of ongoing SEO, backlinks, reviews, and content on top of that foundation; most contractors see meaningful movement within 90–180 days of launch when both are in place.

No, and any agency that promises that is selling you a fantasy. A great site is the foundation; ranking depends on ongoing SEO work, backlinks, reviews, and content layered on top of it.

That's the design goal — more booked calls from a phone number in 6+ spots and forms that actually convert mobile traffic, and a lower cost per lead since a fast, optimized site needs less ad spend to get the same calls.

Sub-2-second load time on cellular is the target on every build — compressed images, deferred scripts, no bloated page builders, tested on throttled connections rather than a studio fiber line.

Analytics and form or call tracking are wired into the build so you can see which pages, ads, and keywords are actually producing calls and quote requests — not just traffic.

Yes. We build on WordPress or a headless equivalent with a clean editor, and we give you a 20-minute walkthrough of how to update photos, add a testimonial, or spin up a new blog post. Bigger structural changes usually flow through us on retainer.

Yes. The proposal identifies what you own and which outside services require separate accounts. Builds are structured around client-controlled domains, analytics, content, and access — any hosting, software, stock media, or licensed component gets documented at handoff instead of buried in a proprietary rental platform.

You do. Client-controlled domains, analytics, content, and access are the default; anything licensed or third-party (stock media, specific software) is documented separately at handoff so you know exactly what you're renting versus what you own outright.

Yes. We build on WordPress or a headless equivalent with a clean editor, and you get a 20-minute walkthrough covering how to update photos, add a testimonial, or spin up a blog post.

Yes. You own the domain, the hosting login, and the site files — no hostage situations. That's a deliberate design choice, not a fallback.

Yes. We build on WordPress or a headless equivalent with a clean editor, and you get a 20-minute walkthrough of how to update photos, add a testimonial, or spin up a new blog post.

Yes — a 20-minute walkthrough after launch covers the everyday updates. Bigger structural changes usually flow through us on retainer.

Ongoing maintenance and custom functionality added after launch — scheduling, payments, customer portals, calculators, or software integrations — are quoted separately from the base build tiers.

Yes — new features and custom functionality (scheduling, payments, portals, calculators, integrations) are quoted separately once you know what you need added.

Book a free strategy call through the contact page — we'll review your current site or your plans for a first build and give you a straight read on cost and scope.

An accurate service list, service area, phone and email, brand files, real project photos, reviews you're allowed to publish, and license or insurance details where relevant. Missing materials just get flagged early so they don't hold up the estimate.

Book a free strategy call through the contact page — no pitch, just a straight read on what would move the needle for your business.