Toughjobs Web Design
& Website development

Getting your business noticed is the first goal for any business. With Advertising, Logos, Slogans, etc? you will pull your customers in. Make sure that your marketing research aligns with your goals.

Your customers are being desensitized by thousands of marketing pitches a day. It’s a marketers job to break through that defense and “invoke” an emotion towards your product. That action will either persuade or disuade your potential client from purchasing or trying your service out. If we did our homework your sales should go up!

People want to feel comfortable with their decisions and branding allows you to have the most bang for the buck. Of course you have to deliver excellent service in return. Building Trust will allow you to keep your customers after you have persuaded them to give your business a try.

Website design plays a key role to any small company’s story, and more importantly, Toughjobs understands that importance because great website will take your story and make it a reality.

For a website to be successful you must consider your potential clients feelings and needs. But, once those are met you need to build trust and assurance that you will be able to supply that need. Sounds really easy, but if your business process fails in any way it will leave a negative impression on future clients.

Each time your business fails a client you take 50 steps backwards. Each time you have a success your business takes only 1 step forward. I know this sounds unfair but people more readibly recall negative occurrences than they do positive ones. Also, since you are in business you are expected to provide perfect service or a product.

Staffed with a team of experts who have more than 30 years of combined experience in web development, every website that we build is designed and programmed to be responsive to ensure the best user experience across every platform and device. We also design, develop and integrate e-commerce capabilities, customer portals and customized interactive features that make it easy for our clients to do business.

We can alter the system to be as flexible as our client needs and we pride ourselves on our ability to evaluate each situation and offer a custom solution. After all, every small business is unique, so there’s no excuse for cookie-cutter services.

Cheap Websites are affordable to make! Unfortunately, these are what we call “Business Card Websites”. They are only good if you are there to show someone your site first hand. The hardest part about providing digital marketing and website design to businesses is trying to explain the reason “Business Card Websites” don’t rank well. “We’ve had this website for 10 years and we are still ranking on the top page.”. This statement is the hardest to overcome for marketing companies. Not because the business owner is right but because the business owner is only 1% Right.

When you are checking your web rankings via your personal computer or from your business Google is going to show you the closest business selling your product. You will be directly on top of your listing. You better rank first in Google Map Pack or you aren’t properly signed up for Google Local and that’s an entirely different problem. Also, you will have to look at your website from “incognito mode” which you can find in your browser options; try “right clicking” or from some other online tool. If you have any problems or need help you can contact us during business hours. We have a WordPress Programmer available all the time for questions.?

Website creation can have it’s difficulties. It’s extremely important to understand what your goals are. “I want to make money!”, Of course this is all of our objectives but to understand that dilemma we first must know what your clients are asking for.

When we make your personal and custom website we are analyzing several hundred key factors before we actually start on the physical contruction of your site.

First,?we determine your budget. If you are looking for new images our photographers will need time to collect images. Clients will need to authorize the image choices and then we can proceed to production of the images.
Secondly, the keywords, words, sentences, and paragraphs have to all intertwine that explains your service in the shortest, yet most informative way.
Thirdly, we produce secondary media to the pages to keep your clients stimulated. Many times customers will come to a specific page looking for a specific item and leave with something that costs 10x as much. These “Up/Sells” are systematically placed within the site to grab the most attention and keep your potential client clicking and realizing how organized your company and service is.

So what is the “Secret Sauce” in making your site a finely tuned Ferrari? Maybe we should say Tesla since they both run off of electricity. Either way “Back-End” programming is essential to how a website loads or doesn’t load efficiently.

• Recently, Toughjobs had a client complaining that their website wasn’t very fast. We immediately took a look at the website and it was definitely slow. We could tell from initial observation that the page was too small to be so slow. We looked at the programming of the website and it showed rows and rows of data that wasn’t being used. So why was it there? Because the programmer was too lazy to clean up the code he didn’t use.
• There are many programming languages as there is spoken languages. Good coders are good because they say what want the computer to do in code in as few “words” as possible. Less data means faster websites. Toughjobs tries to minimize the amount of code we put into all of our websites. We are versatile in page-builders and direct code modification for web design.

What’s Your CMS

What’s the Difference from using Content Managment System (CMS) like WordPress, Drupal, Joomla (We only use WordPress) from just coding the entire site in html, css, js. The coded site will be faster but you have far too many negative factors out-weighing that.

• First, and foremost is the lack of flexibility from 100% coded websites. Yes, WordPress sites have million things that need to come together to make the perfect sight but they allow the owner the mobility to change anything and everything at any given moment. Also, with a quick week long refresher class on YouTube you could be coding in over the weekend. Coded sites are going to cost you a programmer for $100 an hour to fix anything or add anything to your website.
• According to Techjury.net 75 million websites are made with WordPress. You will have easy choices in choosing your Web Development Company?with those numbers.
• Lastly, the only websites like this generally have a team of 50 employees to manage the website.

What’s Schema Markup

Schema Markup code is code placed all throughout your website that communicates directly to Google. It tells Google exactly what each parcel of code does and why it’s there: To inform, educate, organize, title, location, everything. The more your site has correctly labeled code the better. Also, when you have code on top of code it’s generally a better idea to set up Google Tag Manager to highlight this code off site rather than Google having to load it everytime it goes to your site, but that’s a whole new can of worms and we haven’t even discussed adding your analytics account so you can keep tabs on how well your site is physically doing.

All of this takes time and not to mention just setting up email accounts so you don’t have to use your old Yahoo Email address for your business. Nothing says professional more than replying to an email from [email protected],?or wondering who that is without their business name on it. It’s imperative that we also consider hosting options. You need a server to host your site too. You should also probably consider running a CDN to make your site load faster. CDN’s are Content Delivery Networks and have hubs located all over the world to disseminate your material to whomever’s closer to the hub.

So when your friend tells you he knows someone who will make you a $500 website…Know they mean well but they absolutely don’t understand the important factors to ranking. Tell them for me that Walmart uses Wix too. LOL

99.999% of all websites come from some source of copied structures or template.?Why re-develop the wheel when we have infinite images and colors to choose from. Toughjobs wants to give you the best looking website and have it all done for within one to four weeks, depending on size and quality of site. If you don’t want any backend programming necessary for your site to rank properly we could potentially have it done in a week. We would recommend against that because ranking is extremely important for you!? Right?

Toughjobs has 1000’s of templates to choose from. Are only request is that one template can’t be used in the same area, selling the same product/service. We don’t want to step on any toes and we also don’t want to tread on others’ hardwork. Having a Great Website means doing something different to attract your neighbors. We will be uploading our template generator on our site so you as a client will see first hand what your site will look like. Toughjobs has created many sites for our fine friends in the “White Collar” trades. Doctors, Lawyers, Medical Niches, Accountants, etc… Our owner was an ex-nurse so we do have extensive knowledge relating to the medical industry. Also, we do have a lawyer on staff who does our content for law practice websites. If you care to see any of those sights please ask. We will be happy to disclose the web addresses.

Currently, we have almost just completed our gallery of “Blue Collar” templates which will all be modified to your liking. You can find them at the link.