Video creation & editing

Turn raw footage into videos people actually watch and act on.

Most businesses are sitting on hours of unused footage and paying a freelancer per project who never touches it. We handle video every month — training videos for new hires, ads your team can test and swap out, and walkthroughs that help close the sale. Built for Central Illinois businesses that need a steady stream of video, not one big video a year.

Unedited11:42 raw
Edited0:60 VSL
Numbers, not reels

What the footage actually does.

Pulled from active retainer accounts across manufacturing, healthcare, logistics, and the trades.

3.2xAverage ROAS on tested ad creativeAcross 14 paid accounts, trailing 12 months
84%Completion rate on onboarding modulesVersus 41% on the PDF/slide decks they replaced
24-48hrStandard edit turnaroundPriority same-day on Enterprise Scale
50+Brands scaled on retainerLocal SMBs through regional mid-market
Raw footage
shaky, unlit, 11 minutes long
Final polish
graded, captioned, 47 seconds
← Raw footageFinal polish →
Four production lanes

One retainer. Every format you need.

You don't hire a videographer, an animator, a captioner, and an ad editor. You hire one team that runs all four lanes off the same footage library.

01 / TRAINING

Employee & customer onboarding series

Turn the walkthrough your best manager repeats every hire into a module library that never gets tired. SaaS product tours, safety and compliance training, L&D catalogs, and customer-side setup videos that cut your support tickets instead of adding to them.

SaaS walkthroughsL&D librariesTraining modulesSCORM-ready exports
02 / PAID MEDIA

Performance ad testing

Creative is the only real lever left in paid social. We ship hook variations in batches — different first three seconds, different pacing, different proof — so your buyer tests into a winner instead of defending one expensive spot for a quarter.

UGC hooksFast iterationsMeta & TikTokYouTube pre-roll
03 / SALES ENABLEMENT

B2B product walkthroughs & demos

Long sales cycles shorten when the buying committee can watch the thing work. Custom UI zooms, callout animation, and kinetic typography that make a complicated product legible to the person who signs but never sat through the demo call.

UI zoomsKinetic typographyMotion graphicsScreen capture
04 / DISTRIBUTION

Long-form repurposing

Your webinar had 40 usable moments and got posted once. We mine podcasts, webinars, and panel recordings for vertical shorts, captioned clips, and audiograms — a month of distribution out of an asset you already paid to produce.

Podcast clipsWebinar cutdownsVertical shortsBurned-in captions
Transparent retainers

Priced for the Central Illinois market.

Flat monthly hours, published effective rates, and a rollover policy in writing. No per-project quoting, no bundled hours you can't see.

Starter

Perfect for local SMBs, trade groups, and single-location operators.

$1,250/mo
Effective rate: $50–$75/hr · 15–20 hrs/mo
  • 1 onboarding module or 8 short-form clips per month
  • 48-hour SLA on standard cuts
  • Color, audio cleanup, and burned-in captions
  • Licensed commercial music on every deliverable
  • 2 revision rounds per deliverable
  • 50% monthly hour rollover
Start with Starter
Most popular

Growth

Built for regional B2B and mid-market brands running paid media.

$2,500/mo
Effective rate: $80–$110/hr · 25–30 hrs/mo
  • Full onboarding suite plus monthly ad variation batches
  • Custom motion graphics and kinetic typography
  • 24–36 hour SLA on standard cuts
  • Multi-platform aspect ratio delivery (9:16, 1:1, 16:9)
  • Dedicated editor and shared project board
  • 2 revision rounds per deliverable · 50% rollover
Book a Creative Audit

Enterprise Scale

Built for large healthcare, manufacturing, and logistics accounts.

$5,000/mo
Effective rate: $100–$120/hr · 45–50 hrs/mo
  • Dedicated senior motion designer on your account
  • Priority SLA — same-day to 24 hours
  • Unlimited revisions inside the monthly hour pool
  • Rollover hours plus quarterly creative strategy sessions
  • Compliance-reviewed training and safety libraries
  • Brand system documentation and reusable templates
Talk to Us About Scale
Overage & rollover, in plain terms: hours beyond your monthly pool bill at $75–$125/hr depending on tier, and we flag an approaching overage in writing before the work is done — never after. Up to 50% of unused monthly hours roll forward and stay available for 30 days, so a slow month funds a heavy launch month instead of evaporating.
How it runs

Three steps. Every single month.

01

Upload raw footage & brief

Drop everything into your shared folder — camera files, Zoom recordings, phone clips, screen captures. A two-minute brief form tells us the goal, the audience, and the platform. No transcoding, no naming conventions.

02

Custom motion graphics & polish

Your editor cuts for retention first, then layers grade, sound design, captions, brand graphics, and UI callouts. You get a review link with timestamped commenting instead of an email thread of vague notes.

03

Launch, scale, & revise

Approved files land in every aspect ratio you need, license docs attached. We watch retention and ad performance, then feed what won back into next month's batch. The library compounds.

The rundown

VIDEO CREATION & EDITING BUILT FOR BUSINESS OUTPUT

Video creation and editing only pays when it produces volume. One polished brand film a year does nothing for a hiring pipeline, an ad account, or a sales cycle. A retainer that turns existing footage into onboarding modules, tested ad variations, and product walkthroughs does all three at once, off the same library.

Most Central Illinois and Midwest businesses already own the raw material — phone clips from the shop floor, recorded Zoom trainings, a webinar nobody re-used, a product demo the sales team screen-captured once. What they lack is a repeatable post-production process and a rate they can forecast. That is the gap this service fills.

What it takes

WHAT SEPARATES USABLE VIDEO FROM EXPENSIVE FOOTAGE

Retention-first editing, not chronological editing

A cut that follows the order things happened will lose a viewer inside eight seconds. Every deliverable is structured around the hook, the payoff, and the single action you want taken — then trimmed until nothing is left that does not serve one of the three.

Captions and sound designed for muted autoplay

The majority of business video is watched with the sound off, on a phone, between other tasks. Burned-in captions, legible type at thumbnail scale, and mixed audio that survives a laptop speaker are baseline requirements, not upgrades.

Aspect ratios delivered, not promised

A 16:9 master is not a campaign. Vertical 9:16, square 1:1, and horizontal versions ship together so your media buyer, your LMS, and your website all get the version they need on the same day.

Licensing documentation attached to the file

Cleared commercial music and documented usage rights ship with every delivered edit. Ad accounts get restricted and channels get claimed over uncleared tracks, and that risk is not worth a better-sounding song.

Straight answers

EXPLORE VIDEO CREATION & EDITING FAQS

Each category below jumps straight to the matching answers, so you're not scrolling past questions that don't apply to you. Want the complete list instead? Open the full FAQ hub underneath.

15 minutes, no deck

Bring one folder of footage. We'll show you the campaign inside it.

On the creative audit we open your existing footage, your current ads, and your onboarding process, then tell you exactly what we'd cut first and what it's worth. No pitch deck, no obligation.

Book your creative audit

Pick a window that works. We'll confirm by email within the hour.

Confirm & Continue
More than marketing

Two ways we give back

01 / PARTNERSHIP

Go independent, backed by us

You bring the truck, tools, and skill. We hand you the website, brand, systems, and marketing to turn one truck into a real company.

Explore Partnership
02 / HELPING HANDS

A hand up when budget is tight

One day a week we help people with more grit than budget get a business off the ground — honest guidance, real direction, no pressure.

Explore Helping Hands
Toughjobs tradesman on the job
Before You Market

We’ll File Your LLC for FREE

An LLC isn’t a license — we help you sort both. You only pay the state’s filing fee; we handle all the paperwork and file it for you at no charge, ever.