Jump to a category
- Pricing & Costs
- Service Areas
- Timeline & Completion
- Getting Started
- What's Included
- Who It's For
- Our Process
- Requirements & Preparation
- Customization & Options
- Revisions & Changes
- Results & Expectations
- Ownership & Access
- Support & Maintenance
- Policies & Guarantees
- Contact & Next Steps
- Performance & Reporting
Pricing & Costs
How much does a fence company website cost?
Builds start at $500 and go up to $6,000 for very large sites. A Template Refresh is $500–$900, and a Standard build of about 10–15 pages runs $1,000–$2,000, enough for privacy, chain link, and commercial perimeter pages with a project gallery. Server fees run $30–$200 per month.
What does monthly marketing cost for a fence installer?
Local SEO is $500–$900 a month at Foundational, $1,000–$2,000 at Mid-Tier, and $2,000–$4,000+ for multi-city work. Google Ads management is $1,500–$4,000 a month plus ad spend. Direct mail runs about $0.55–$1.20 per piece, which fits a neighborhood push after you finish a street of installs.
Service Areas
Do you cover fence companies in Davenport and Bloomington-Normal?
Yes. We work across Central Illinois and the Quad Cities, including Peoria, Bloomington-Normal, Springfield, Champaign, Morton, Pekin, Rantoul, Davenport, and Dubuque. We build a page for each town you install in so homeowners searching for a privacy fence nearby find a page written for their area.
Timeline & Completion
When should a fence installation company start marketing for the season?
Sixty to ninety days ahead. Organic rankings take that long to move, so starting early means you are ranking when buyers start searching. Paid ads can run immediately and capture early-season demand the week they launch. Demand here runs spring through late fall — build the pipeline before it opens, not after.
Getting Started
How do I get more fence installation company jobs from Google?
Rank in the Google Map Pack for searches like "fence installer near me," "privacy fence [city]," or "chain link fence Quad Cities". That takes an optimized Google Business Profile, consistent review volume, location-specific service pages, and citation consistency. The top three positions capture 75% of clicks — getting there is the highest-return organic action available to most fence installation company owners.
What's Included
What goes into a fence contractor's local SEO?
Google Business Profile optimization, citation syncing, and review monitoring come first. Mid-Tier adds service-plus-city pages for wood privacy, vinyl, chain link, and aluminum fence, localized FAQs on permits and property lines, and local link building. Each page uses your real installs and materials, not stock descriptions.
Who It's For
How does a fence installation company win commercial work?
Commercial contracts come from Google visibility on commercial-specific searches, direct outreach to property managers, builders, and HOA boards, and a website that signals the capacity commercial clients require. Dedicated commercial pages capture search traffic a residential-only site misses entirely.
Our Process
How do you build a fence company's marketing plan?
We start with a free assessment of your site, Google profile, and the searches people use for privacy and chain link fence. We then pick the towns and fence types to push, build the pages, and launch with your sign-off at each step. Ads and mail can be added once the site converts.
Requirements & Preparation
What should I gather before you build my fence website?
Photos of finished fences from several angles, gates, and different materials work best. We also need your material and style list, your service towns, how you handle site measures and estimates, and any warranty terms you offer. Check with your state or local licensing board about what a fence contractor must display.
Customization & Options
Can you focus the marketing on privacy fences or commercial perimeters?
Yes. We can build pages and ads around one fence type or buyer, such as full-yard privacy fence for homeowners or chain link for commercial sites. That keeps your ad dollars and page content aimed at the jobs that pay best, rather than every fence call in the market.
Revisions & Changes
Can I update my fence styles and gallery later?
Yes. When you add a new material like aluminum or start offering gates and operators, send it over and we revise the pages. Edits go through your approval, and bigger additions, such as a new town page set, are scoped and quoted first.
Results & Expectations
Is Google Ads worth it for a fence installation company?
Yes, particularly for full-yard privacy fence and commercial perimeter work. Those are searches from buyers with a defined project and budget — the ad captures them at the moment of highest intent. Paired with local SEO, ads fill the schedule during ramp-up and slow windows while organic rankings build long-term lead flow.
Ownership & Access
Who owns the fence website and Google Business Profile?
You do. The website, domain, Google Business Profile, and any ad or social accounts belong to you. We build and manage them for you, but they are never held hostage. Your project gallery and review history stay yours if you part ways with us.
Support & Maintenance
What happens to my site during the off-season?
The site stays live on the $30–$200 per month server fee. Winter is a good time to add gallery photos, update material pages, and prepare spring content so you rank before buyers start calling. We can also schedule email reminders to past customers about spring installs.
Policies & Guarantees
Do you guarantee fence leads?
No. We do not promise rankings, lead counts, or revenue. Results depend on your market, competing fence companies, and where your site and Google profile begin. We do commit to clear scope and approved work, and we show you what each channel produced so you can decide where to keep spending.
Contact & Next Steps
How do I get started with fence marketing?
Call (309) 929-9080 or use contact.html and ask for the free assessment. We will review your site and Google listing, ask which fence types and towns pay best for you, and give a straightforward plan. You decide whether to move forward after you have seen it.
Performance & Reporting
How do you report on fence installation marketing?
We track the landing page, call or form, lead quality, and where each inquiry came from. A call that turns into a measured estimate matters more than a click. Reporting also shows completed work and open decisions, so you can see which towns and fence styles are earning their place.