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Straight answers

Print Collateral FAQs

Pricing & Costs

How much does print design and production cost?

Design starts at $249 for a single piece or $899 for a full brand kit. By piece: business cards (design + 500 prints) run $250–$500, door hangers (design + 1,000 prints) run $450–$800, yard signs (design + 25 signs with stakes) run $400–$700, an EDDM postcard campaign (5,000 pieces) runs $1,800–$2,800, and a full print brand package (cards, hangers, signs, postcards, brochure, folder) runs $3,500–$6,500.

What factors determine the price of a print project?

Piece type, quantity, and finish — a single-piece design is priced differently from a full brand kit, and printing/mailing is quoted per run based on quantity and stock.

Are design and printing priced separately?

They're quoted together per project — design is a flat starting price, and printing/mailing is quoted per run based on quantity and stock, with real numbers given up front and no markup hidden behind the scenes.

Are proofs, revisions, shipping, and delivery included?

You approve a proof before anything goes to print or mail — we handle design, print, finishing, and mailing straight to the neighborhoods you want to win, including building the mailing list and targeting.

Service Areas

Where do you provide print and collateral services?

The Quad Cities, Peoria, Dubuque, and surrounding communities in Illinois, Iowa, Missouri, Wisconsin, and Indiana — roughly within three hours of home.

Can printed materials be shipped or delivered outside your local area?

The core service area is the Midwest; ask directly about a specific location outside that radius.

Timeline & Completion

How soon can you begin your print project?

Most print projects kick off within 1–2 weeks of signing. Exact start date depends on current workload — we will give you a real date on the strategy call, not a placeholder.*

* Estimated. Current workload and holiday scheduling can shift these dates — we'll confirm exact timing on your call.

Getting Started

How do I get started with a print or collateral project?

Reach out through the contact page — we'll walk through which pieces (door hangers, yard signs, postcards, business cards) actually fit your goal.

Can you recommend the right printed materials for my goal?

Yes. Door hangers are the highest-ROI piece for trades (1–3% response rate off a completed job), yard signs are the cheapest ongoing billboard, EDDM postcards saturate a carrier route for about 20 cents a piece, and business cards/flyers/brochures work as trust-building support pieces rather than standalone lead generators.

What's Included

Do you provide both design and printing?

Yes. We design, print, finish, and can mail straight to the neighborhoods you want to win — including building the mailing list and route targeting. You approve a proof; we handle the rest.

Are digital proofs and print-ready files included?

Yes — you approve a proof before anything goes to print.

Who It's For

What types of businesses do you create printed materials for?

Trade contractors across the Midwest — the whole print strategy is built around geographic concentration after a job, not generic small-business marketing.

Does print still work for home-services businesses?

Yes. Direct mail routinely outperforms email response rates by multiples, and a well-branded door hanger or yard sign keeps working in the neighborhood long after a digital ad disappears. It's strongest paired with your website, wraps, and reviews.

Our Process

How do I make print not look cheap?

Three things. Heavy stock (16pt minimum for cards, 14pt for hangers), full-bleed professional design instead of a Word document, and consistent branding across every piece. Cheap print screams cheap contractor, and that impression sticks.

What's the best neighborhood strategy after a big job?

We call it the "circle strategy." Yard sign in the customer's yard for two weeks. Door hangers on 20 neighbors the day the job wraps. EDDM postcard hits the surrounding two carrier routes 10 days later. Every touchpoint references the completed work. That's how one job becomes five.

What's the biggest print mistake contractors make?

Cluttered design. Trying to list every service, every certification, every discount on one card. The best-performing pieces have one message, one call to action, one phone number, and a lot of white space. Say less, sell more.

How do you select the appropriate format, paper, finish, and quantity?

By what the piece needs to do — door hangers use heavy die-cut card stock for a 15–25 house neighborhood drop, yard signs use weatherproof double-sided corrugated plastic with H-stakes, and EDDM postcards are priced and routed through USPS for carrier-route saturation.

Will I approve a proof before printing begins?

Yes, always — you approve a proof; we handle print, finishing, and delivery from there.

Requirements & Preparation

What information and files do you need from me?

For a fresh project: your brand assets if you have them, the neighborhood or route you want to target, and the offer or message for the piece. If you don't have print-ready artwork yet, that's part of what the design fee covers.

Customization & Options

What types of print and collateral can you create?

Banners and signage, business cards and stationery, brochures, direct mailers, door hangers, flyers and rack cards, print/newspaper ads, stickers and decals, trade-show booth materials, truck and cargo van wraps, and yard/lawn signs — plus branded apparel.

Can you match my existing website and branding?

Yes — a coordinated brand system across every piece is the point: cards, hangers, signs, and trucks are all designed to match, not commissioned as one-offs.

Results & Expectations

Does direct mail still work in 2026?

Yes, and better than it did five years ago because so few businesses use it anymore. Response rates on well-targeted trade postcards typically run 0.5–2%, which crushes most digital channels on a per-lead-cost basis. The key is targeting — blanket mailing entire zip codes is wasteful. Saturating carrier routes around completed jobs is not.

How do I track if print is actually working?

Use a dedicated tracking phone number on each print campaign (not your main line). QR codes with UTM parameters if you're driving to a landing page. Ask every incoming caller "how'd you hear about us?" and log it in the CRM. Within 90 days you'll know exactly what's producing.

How do you ensure images and text will print clearly?

Design is treated as one project with the distribution plan, not handed off to a cheap online printer that just prints whatever you upload without catching amateur-looking issues before they go to press.

Policies & Guarantees

What happens if the finished order has a printing or production defect?

You approve a proof before production runs, which is the main safeguard against surprises — reach out directly if a finished piece doesn't match what was approved.

Contact & Next Steps

How can I request a print and collateral quote?

Reach out through the contact page — we'll give you real numbers up front based on the piece, quantity, and stock you need.

Materials, Sizes & Production

What are bleeds, safe areas, and trim lines?

Standard print production terms we handle as part of the design — you approve a proof, we manage the technical production specs so nothing gets cut off or misaligned.

How will the finished materials be packaged, shipped, or delivered?

For direct mail, delivery goes straight through USPS via EDDM route targeting. For other pieces (signs, hangers, cards), we coordinate delivery to you or directly to the job site.