Digital Marketing Questions From You

We are hoping this is a local or national resourse for those who want to run their business smarter with a greater return of investment. Post your questions below.

What Questions are Keeping you UP at night about your marketing or business?

Toughjobs Digital Marketing wants to be your oracle in the local business scene. But supplying you with our customers and how they improve their business on a day to day business. Remember most of our clients won’t be your local competitors so feel free to pick our brains with questions and we may just reach out to one of our close to hundred businesses.

Glossary Definitions

GMB

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Google Sandbox

“Google Sandbox” is a reference to Google filtering your sites keyword rank because of over optimization or copied material. Your site may have too many backlinks from day 1 and wasn’t slowly developed organically.

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Landing Page

A standalone page (that may be in your sitemap or not). It was specifically created for marketing purporses, most often for PPC campaigns (pay per click)

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Google Sandbox

“Google Sandbox” is a reference to Google filtering your sites keyword rank because of over optimization or copied material. Your site may have too many backlinks from day 1 and wasn’t slowly developed organically.

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Glossary Acronyms

GMB

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

GMB (Google My Business)

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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SEO (Search Engine Optimization)

Search Engine Optimization to

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PWA (Progressive Web Application

Progressive Web Apps are technically a single-page website. This doesn’t mean a website built upon PWA only has one single page. It means the page view event happens only once, when a user initially load the website. Afterwards, all page loads are handled by Javascript. This is different to normal websites, where each page change causes a page reload along with its whole HTML source.

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LTK (Long Tailed Keywords)

Long Tailed Keywords, is a form of search which uses the searchers exact words when entering your query. For example, if I were looking for the closest plumber to come fix a water leak I might search for “closest plumber near me for broken water pipe”. It’s more specific than searching for “Plumber Dallas”, “Plummer Houston”

The ups and downs of LTK is should you use them as individual page titles? Probably not! You would use them in content and Pay Per Click Marketing Campaigns. They are cheaper than more generic and costlier keyword searches but they help increase your marketing when skillfully implemented.

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LSI (Latent Semantic Indexing)

LSI keywords are a group of keywords that are scientifically related to the main keyword on a given page. For instance, if my keyword was “medical clinic”, the LSI keywords for that keyword phrase are “medical clinic near me”, medical clinic sacramento”. Adding these specific keywords allows Google to determine that you don’t “clean medical clinics”, you are not looking for a “medical clinical employment”. You are searching for a medical clinic for health related appointments and questions.

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