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SEARCH ENGINE OPTIMIZATION

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PAY PER CLICK MARKETING (PPC)

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LANDING PAGE OPTIMIZATION

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CONVERSION RATE OPTIMIZATION (CRO)

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SEO – Search Engine Optimization

WHAT’S DRIVING YOUR ENGINE?

 

WHAT IS SEO?

Everyone is telling you that you need SEO and you are only thinking you need RIO! Rio De Janeiro would be a great place to visit but you need money to get there. By fuel-injecting your marketing strategy with SEO you will afford that trip to Rio soon.

 

WHY DO I NEED SEO?

Google has given digital marketing companies clues how they rank websites. Industry experts scrutinize these clues and disseminate theories via group roundtables and articles. These articles are then utilized by internet marketing companies and implemented into websites. Thus, producing long-term results and targeted traffic. 

 

WHAT IS THE PROCESS FOR STARTING SEO?

When you start with Toughjobs SEO Services we will first send you an SEO questionnaire. When we receive the form back our team of professionals will analyze it and form a mock-up plan. From this plan, we will get together in person or via phone call with you to iron-out your questions and ours. It’s essential for you and our team to be on the same page so both of our teams are working together side by side. Toughjobs needs to understand your company for us to be completely effective. In return, you will receive monthly reports on our diligent work. 

 

HOT TO USE SEO ON MY WEBSITE?

SEO starts with two driving factors: On-page and Off-page SEO. On-page refers to your website programming: the colors, the content, the organization, internal linking, the meta tags, etc… Off-page refers more about how others apply value to your website: reviews, backlinks, etc… It’s imperative to have balanced optimization (see image below).  

Having correct grammar and spelling on your site is essential. If your website is difficult to read your clients will leave. Google knows all! They know when buyers go to your site. They know when shoppers leave your site for another. These are clues Google uses to determine how important your site is.
 
Why does Google care? Google is providing a service, their service is providing correct and interesting information. Your site NEEDS to be interesting and correct if you want to be successful in a competitive market. You need to stay current with your fields latest trends. Google wants you to care about your customers. By authoring papers or sharing helpful information to your customers you can do this. These helpful tools will propel you towards success and away from being complacent.
 
Don’t become complacent with your marketing. Your competitors would love to catch you sleeping! Running a race when you can’t see your competition behind you is where you want to be. Prevent your competition from gaining any market share. That day is up to you but please remember this is a long and painstaking process. It’s better to start this journey today rather than tomorrow when you are playing catch-up.
 
If you are reading this to design your own SEO strategy or looking for a new marketing company. Toughjobs Web Marketing wants to be your digital marketing partner. Our SEO Services combine affordability with effectiveness in a competitive market.

Not having content on your website is only plaguing you to an endless life of Pay Per Click Advertising. Stop wasting your money! We stay on top of our industry to benefit your site. SEO is never a quick fix. It’s more like a steel shovel that will continue to work for you for decades. Allow us to be your “shovel”. 

 

HOW LONG DOES SEO TAKE?

The American Way is to have everything now! Toughjobs has some great news and some not so great news. First the bad news. SEO is a way of doing your search engine marketing. It’s something you and your company will do today, tomorrow, and forever. The good news is that you can have targeted traffic. Meaning that your site ranking won’t improve but we can improve certain keywords. Targeting Longtail keywords is a very effective way of gaining some business goals. Search engine marketing can harness your revenue until SEO takes on a stronger role. 

Now your real question, “How fast will I see results?”. The great thing about SEO is that it can happen immediately. The results may be amazing, but usually small and incremental. When Google evaluates our work and see’s that we have improved your site it will issue the correction. Usually seen after re-indexing the page or site. Unfortunately, Google is very busy! You are on a list of 30 Trillion Sites a month. Also, Google knows that if your site is stagnant and they will put you on a completely different list. The list of “Never Changes”. This list tells Google not to bother with you. Toughjobs needs to get you off of that list and back in the game again!
 

Many sites today are often hit with a weak content devaluation. Meaning that if your competitors’ page or site information is more compelling. It will rank their site higher than yours. Yes, Google cares if you’ve been in business longer. If your business has multiple locations. You have a nice looking website. You donate money to a local scholarship. Your customers love you. But, Google also wants you to be current and relevant to your content. When your customers go to Google with search queries. Google’s primary goal is to know who’s site has the answer, the product, or an alternative. You must focus your content as a business owner of removing your potential clients “pain”. 

 

HOW MUCH DOES SEO COST?

The BEST SEO is always one that you can afford. Toughjobs Web Development understands that small businesses have less cash on hand. Most legitimate SEO companies charge $500 to $30,000 a month for service. The important difference between the approaches is one is faster or needs more hands. But, the process is always the same. 

AVERAGE MONTHLY BUDGET FOR SEO

  • 10% — less than $500
  • 27% — $500-1,000
  • 29% — $1,000-2,500
  • 20% — $2,500-5,000
  • 15% — $5,000-10,000

    (REPORTED BY 1000 WEB MARKETING FIRMS)

    Monthly and/or Project retainers can range from $1000 – $30,000 (depending on external costs such as PPC). Retainers are necessary because much of the work is a process. Results generally trickle before they pour. An SEO Plan will need at least 5 to 6 months depending on the difficulty of your goals.

WHAT’S THE SEO PROCESS 

Can I do SEO myself? Of course, you can do your own SEO. We have clients who want to try and we will actually help you. We have our “100 Hats” program which will guide you through the process of what needs to get done. Our 100 Hats mentorship programs will guide you in the right direction. The best part is they are a fraction of a typical SEO Contract. Toughjobs wants you to be happy with our diligent work. We are here to help you with all your business goals. If at any time you are too busy for your own SEO we are more than willing to step in. Remember, this is a partnership! If you aren’t successful, neither are we.

 

SEO MUST DO CHECKLIST – FOR COMPLETE SEO PROGRAM 


  • Website audit
  • Market analysis
  • Competitor analysis
  • Keyword research
  • On-page optimization

  • Off-page optimization
  • Technical optimization
  • Link building plan
  • Content strategy
  • Account management
 
If you are doing your own SEO campaign please remember that it is very time consuming and delicate. Don’t cut corners and get penalized. When the internet was first budding Google did it’s best to keep up with the scams but failed often. Many SEO companies and business owners did well by gaming the system. Gaming the system today is more difficult but the outcome is still fruitful. Remeber that “fruit” laying out will rot! “Rot” comes in a special way with a Google Penalty. You can call the SEO company who supplied the work but do you think a refund is coming? Don’t hold your breath for even a sorry. You will be encouraged to send more money to fix the problem.
 
Most problems generally involve, “Keyword Stuffing, Hidden Text, Doorway Pages, Duplicate Content”. Black Hat SEO is an unethical technique to game Googles ranking algorithm. The gains may be quick but the discovery is usually guaranteed. Cleaning up after Black Hat techniques can be quite expensive. Often guilty SEO companies who’ve sub-contracted their services out aren’t responsible under-contract. Suing international companies is expensive and generally a waste of money.
 

Gaming the system will get you expelled from Google. Getting your website ranking back will cost you many sleepless nights and a lot of money. Don’t do it!

 

HOW TO PICK SEO AGENCY?

Research your Sacramento SEO Company. Ask them these great questions, or better yet get them in writing.

  • Are they good at Local SEO or National campaigns?
  • Do they work with small business or large corporations?
  • Are they familiar with E-commerce SEO?
  • Do they publish articles?
  • Are they available to explain everything in a helpful way?
  • Ask them what onsite changes are they going to make.
  • Do they use White Hat practices?
  • Will they sub-contract any of your business out?
  • Do they also do Website Design?

IS SEO GUARANTEED TO WORK?

SEO is never guaranteed to work! What is guaranteed, is that your site is better off than when work began. SEO takes time. If you don’t see results in months something is wrong. Don’t expect a quick turn around but you should see progress. How progress is easily reported is the amount of work generated. Did they write blog posts? Did they re-write the content? Did you establish new backlinks or lose toxic bad backlinks.
 
Professional SEO work administered by a professional company will work 100%. When we start any SEO Campaign we do an initial SEO assessment. From that, we will set out a list of tasks that need to oversight to adjust any deficiencies. It’s extremely important to check that they are doing this work and not avoiding it. If they are focussing on backlinks or anything else I would run. SEO consists of a multitude of things and as a business owner, you should oversee that work.
 

CHEAP SEO?

NO SUCH THING!!!!! It all costs money. It’s all well over $1000. The work is tedious and slow. The worst part is that it’s always changing and that requires daily studies. Make sure your SEO Guru is apprised of the latest news, trends, reports, etc… Feel free to quiz them or ask their opinion on specific concerns