SEO – Search Engine Optimization
WHAT’S DRIVING YOUR ENGINE?
WHAT IS SEO?
Everyone is telling you that you need SEO and you are only thinking you need RIO! Rio De Janeiro would be a great place to visit but you need money to get there. By fuel-injecting your marketing strategy with SEO you will afford that trip to Rio soon.
WHY DO I NEED SEO?
Google has given digital marketing companies clues how they rank websites. Industry experts scrutinize these clues and disseminate theories via group roundtables and articles. These articles are then utilized by internet marketing companies and implemented into websites. Thus, producing long-term results and targeted traffic.
WHAT IS THE PROCESS FOR STARTING SEO?
When you start with Toughjobs SEO Services we will first send you an SEO questionnaire. When we receive the form back our team of professionals will analyze it and form a mock-up plan. From this plan, we will get together in person or via phone call with you to iron-out your questions and ours. It’s essential for you and our team to be on the same page so both of our teams are working together side by side. Toughjobs needs to understand your company for us to be completely effective. In return, you will receive monthly reports on our diligent work.
HOT TO USE SEO ON MY WEBSITE?
SEO starts with two driving factors: On-page and Off-page SEO. On-page refers to your website programming: the colors, the content, the organization, internal linking, the meta tags, etc… Off-page refers more about how others apply value to your website: reviews, backlinks, etc… It’s imperative to have balanced optimization (see image below).
Not having content on your website is only plaguing you to an endless life of Pay Per Click Advertising. Stop wasting your money! We stay on top of our industry to benefit your site. SEO is never a quick fix. It’s more like a steel shovel that will continue to work for you for decades. Allow us to be your “shovel”.
HOW LONG DOES SEO TAKE?
The American Way is to have everything now! Toughjobs has some great news and some not so great news. First the bad news. SEO is a way of doing your search engine marketing. It’s something you and your company will do today, tomorrow, and forever. The good news is that you can have targeted traffic. Meaning that your site ranking won’t improve but we can improve certain keywords. Targeting Longtail keywords is a very effective way of gaining some business goals. Search engine marketing can harness your revenue until SEO takes on a stronger role.
Many sites today are often hit with a weak content devaluation. Meaning that if your competitors’ page or site information is more compelling. It will rank their site higher than yours. Yes, Google cares if you’ve been in business longer. If your business has multiple locations. You have a nice looking website. You donate money to a local scholarship. Your customers love you. But, Google also wants you to be current and relevant to your content. When your customers go to Google with search queries. Google’s primary goal is to know who’s site has the answer, the product, or an alternative. You must focus your content as a business owner of removing your potential clients “pain”.
HOW MUCH DOES SEO COST?
The BEST SEO is always one that you can afford. Toughjobs Web Development understands that small businesses have less cash on hand. Most legitimate SEO companies charge $500 to $30,000 a month for service. The important difference between the approaches is one is faster or needs more hands. But, the process is always the same.
AVERAGE MONTHLY BUDGET FOR SEO
10% — less than $500
27% — $500-1,000
29% — $1,000-2,500
20% — $2,500-5,000
15% — $5,000-10,000
(REPORTED BY 1000 WEB MARKETING FIRMS)
Monthly and/or Project retainers can range from $1000 – $30,000 (depending on external costs such as PPC). Retainers are necessary because much of the work is a process. Results generally trickle before they pour. An SEO Plan will need at least 5 to 6 months depending on the difficulty of your goals.
WHAT’S THE SEO PROCESS
Can I do SEO myself? Of course, you can do your own SEO. We have clients who want to try and we will actually help you. We have our “100 Hats” program which will guide you through the process of what needs to get done. Our 100 Hats mentorship programs will guide you in the right direction. The best part is they are a fraction of a typical SEO Contract. Toughjobs wants you to be happy with our diligent work. We are here to help you with all your business goals. If at any time you are too busy for your own SEO we are more than willing to step in. Remember, this is a partnership! If you aren’t successful, neither are we.
SEO MUST DO CHECKLIST – FOR COMPLETE SEO PROGRAM
Gaming the system will get you expelled from Google. Getting your website ranking back will cost you many sleepless nights and a lot of money. Don’t do it!
HOW TO PICK SEO AGENCY?
Research your Sacramento SEO Company. Ask them these great questions, or better yet get them in writing.
Are they good at Local SEO or National campaigns?
Do they work with small business or large corporations?
Are they familiar with E-commerce SEO?
Do they publish articles?
Are they available to explain everything in a helpful way?
Ask them what onsite changes are they going to make.
Do they use White Hat practices?
Will they sub-contract any of your business out?
Do they also do Website Design?