Email Marketing Campaigns
Each of those tactics requires different tools when it comes to ceation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you’re willing to allocate towards the email marketing software that can give your company the features it needs.
Digital Messaging (Email, Mobile, Social)
• Campaign Management (full- or self-serve)
• Deliverability Services
• Coding and Custom Programming
• Responsive Design, Creative Design, Copywriting
• Connect – self-serve email platform
• Messaging Portals – Agent, Contest, Distributed Sales Force
• RESTful API
• Custom Programming
Every email marketing program requires a different amount of man power and therefore different pricing.
For instance we organized a profitable email marketing campaign to keep pregnant mothers engaged with their doctors and their particular programs. We sent specific and personal emails to expecting mothers who needed to be reminded of how their baby was growing and what was considered healthy in terms of diet and nutrition for mom and baby.
More importantly the link in the email led them directley to our clients Obgyn Website that was newly designed. Those extra clicks aided in bringing them up to the first page in their respective community.