Make My Website Faster: A Google Love Story

January 22, 2020
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  1. Why Does Google Require Faster Websites
      a.Time is Money
      b.Poor Results need more Searches
      c.Longer page loads increase bounce rate
      d.Which pages should I optimize?
  2. How fast is your site?
      a.GTMetrix.com & Lighthouse Audit
      b.Redirection Test
      c.Update Theme/Wordpress

Why Do I need a Faster Website?

“How to make my webiste FASTER?” Advanced wordpress users all want to make their websites faster and what’s important to know is that you easily can!

First of all we must understand why do websites need to be faster? One reason is because we are all very busy. We don’t have time to waste and there’s no time better than NOW! Secondly, the faster you can get your information the less work Google Servers have to work. Time is money with Google Servers. According to Kenshoo.com, “Although Google does not share exact numbers, as reported by SEOTribunal.com, Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year! A faster and more accurate search can reduce search times significantly, thus saving Google hundreds of millions of dollars.

Google wants to rank the most important site for each and every querry. Poor results mean more money and time for Google to find the correct answer. If your site has errors while loading the page it will take longer to load. The best way to check for those errors is knowing where to look in Google Developer Tools. Here a great resourse to figure out how to look at these errors on most platforms: Airtable.com. Google punishes errors because it causes them delays in producing answers.

What about your site? StrangeLoop case study confirmed that only a 1 Second delay in page load time can lead to a 7% loss in conversions. 11% fewer page views, and 16% decrease in customer satisfaction.

Which pages should I optimize? Technically, all of them, but I would definitely start with your home page and then proceed to service pages or other high traffic areas.

How Fast is your Site??

Now lets get back to making your site FASTER. It’s essential to get a baseline of were your webspeed is. I personally use GTMetrix.com?I have no particular reason besides I’m comfortable with it but there are a few more extensive programs such as Webpagetest.org.

After you’ve gotten a basic speed test it’s important to get a Google Lighthouse Audit. This link will show you how to run it and what the results mean. These two tests will help you look at the overall page speed.

toughjobs speed optimization logo

Page Speed Starters

  1. Page Speed Test? – Get A Baseline
  2. Lighthouse Check – Find Potential Problems
  3. Redirect Mapper – Redirection Errors?
  4. Update Theme/Wordpress – Latest and Newest Programming

Varvy has a good “Redirection Tool” which basically checks to make sure your site is properly redirecting from www and non-www versions of a url using both http and https. The goal is to not have more than 2 redirects in any version and 0 redirects with one. If your’s doesn’t you have problems that need fixing: either in your .htaccess file or wp-config. If those terms mean nothing give Toughjobs Digital Marketing a call. It might be just a simple fix.?

At the very least you should all know how to update your themes and worpress cms. I use managewp.com to keep all my sites, themes, plugins, up-to-date! Yes, it’s GoDaddy and they don’t have a mobile version (that works). If they did I might pay for it. Oh..ManageWp also provides other services…for a price. If you are looking to copy and or migrate your site from their extras menu please disregard and check out WPVivid tutorial. It will save you half the time it usually takes to migrate or copy a site.?

This is only part one in a series! Stay tuned, if you are “Tough” enough.

 

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