SEO is truly an art form. Thousands of web designers think they are performing SEO on your website because they purchased Yoast SEO as a plugin for your’s or their WordPress site. Yoast is great for beginners but it also slows down your website which is crucial for rankings. Secondly, it doesn’t rank the quality of your site. It only allows you to place keywords you think will drive business towards your website. For instance, Toughjobs could market our SEO Services across the world. How effective would that be? Well, I can show you specifically with our extremely expensive software that “SEO Company” has a KD (Keyword Difficulty of 62.33). That is saying that if your site doesn’t have the seniority, and/or significant visitors per month Google won’t put you on their first page. Keep in mind, Google also will look at your location and factor in those results as well, but you are basically non-existent.
But don’t start crying, because there’s always hope. What if we intelligently ranked our website for “Sacramento SEO” or “Sacramento SEO Expert” our chances significantly go up! Key point is to remember keyword stuffing will give your website a site penalty. Because of site penalties, it is essential to add “Semantically Related Words” (keywords that are synonyms of your keywords) to prevent obvious repetition and maintain a certain flow of your content.
PRO TIP: The largest fallacy with designing websites, “If you build it they will Come!”. Unfortunately, SEO doesn’t work at all like that. For example, if you are professional Lightweight boxer are you going to be successful fighting in the Heavyweight Division? Most likely not. What we mean is that all websites have a “weight division”, or Page Rank. Amazon, Google, Facebook, and YouTube are Goliaths! Their “punches” or marketing power is a major factor on how they rank. More people who try and rank for a particular keyword decreases the chances of other sites to rank respectively for it. How websites are ranked is a secretly?guarded algorithm by Google based on a multitude of things determined by them for the purpose of making the information relative and pertinent. If Google doesn’t provide informative material the won’t be able to charge for their PPC (Pay Per Click Marketing) which you see on every Google Page.