*,*::before,*::after{box-sizing:border-box}
html,body{margin:0;padding:0;background:#0A0F1C}
body{font-family:"Archivo","Helvetica Neue",Helvetica,Arial,sans-serif;color:#0A0F1C;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden;overflow-x:clip}
:root{--ink:#0A0F1C;--navy:#002768;--red:#C8262A;--read:#1F6FEB;--seo:#1F8A3B;--conv:#C8262A}

/* ---- HERO ---- */
.td-hero{background:#0A0F1C;padding:150px 22px 40px;position:relative;overflow:hidden}
.td-hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:44px 44px;pointer-events:none;opacity:.6}
.td-hero-inner{max-width:1180px;margin:0 auto;position:relative;z-index:1}
.td-back{display:inline-block;color:rgba(255,255,255,.55);font-weight:700;font-size:13px;letter-spacing:.04em;text-decoration:none;margin-bottom:18px;transition:color .15s ease}
.td-back:hover{color:var(--red)}
.td-eyebrow{display:block;color:var(--red);font-weight:800;font-size:13px;letter-spacing:.2em;text-transform:uppercase;margin-bottom:12px}
.td-h1{font-family:"Archivo Black",sans-serif;color:#fff;font-size:clamp(32px,5vw,58px);line-height:1.02;margin:0 0 18px;letter-spacing:-.015em;text-transform:uppercase}
.accent2c{color:var(--red)}
.td-lede{max-width:68ch;color:rgba(255,255,255,.8);font-size:17px;line-height:1.6;margin:0 0 24px}
.td-lede strong{color:#fff;font-weight:700}
.td-legend{display:flex;gap:10px;flex-wrap:wrap}
.td-key{font-weight:800;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#fff;padding:8px 13px}
.td-key--read{background:var(--read)}.td-key--seo{background:var(--seo)}.td-key--conv{background:var(--conv)}

/* ---- TEARDOWN BOARD ---- */
/* board lives inside .td-hero (one dark section) — the hero's grid texture covers both */
.td{padding:60px 0 44px;position:relative}
.td-board{position:relative;max-width:1180px;margin:0 auto}
.td-shot{display:block;width:600px;max-width:100%;margin:0 auto;position:relative;z-index:2;border:1px solid rgba(0,0,0,.2);box-shadow:0 30px 80px rgba(0,0,0,.55)}
.td-svg{position:absolute;inset:0;width:100%;height:100%;z-index:3;pointer-events:none;overflow:visible}
.td-ln{stroke-width:2.5;fill:none;vector-effect:non-scaling-stroke}
.td-ln--read{stroke:var(--read)}.td-ln--seo{stroke:var(--seo)}.td-ln--conv{stroke:var(--conv)}

.td-note{position:absolute;width:234px;margin:0;padding:14px 16px 15px;background:#FFF8E6;box-shadow:0 12px 26px rgba(0,0,0,.3);z-index:4;border-left:6px solid #999}
.td-note .cat{display:block;font-weight:800;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:5px}
.td-note p{margin:0;font-family:"Caveat",cursive;font-weight:700;font-size:21px;line-height:1.16;color:#0A0F1C}
.td-note::before{content:"";position:absolute;top:-7px;left:16px;width:13px;height:13px;border-radius:50%;background:#C8262A;box-shadow:0 1px 3px rgba(0,0,0,.45)}
.td-note.left{left:6px;transform:rotate(-1.2deg)}
.td-note.right{right:6px;transform:rotate(1.1deg)}
.td-note.read{border-left-color:var(--read)}.td-note.read .cat{color:var(--read)}.td-note.read::before{background:var(--read)}
.td-note.seo{border-left-color:var(--seo)}.td-note.seo .cat{color:var(--seo)}.td-note.seo::before{background:var(--seo)}
.td-note.conv{border-left-color:var(--conv)}.td-note.conv .cat{color:var(--conv)}.td-note.conv::before{background:var(--conv)}
.note-1{top:2%}.note-2{top:12%}.note-3{top:22%}.note-4{top:33%}.note-5{top:47%}.note-6{top:72%}.note-7{top:90%}

/* ---- CTA ---- */
/* closing CTA sits inside the light .td-analysis section (FAQ band after it is dark) */
.td-cta{max-width:920px;margin:96px auto 0;text-align:center}
.td-analysis .td-cta h2{font-family:"Archivo Black",sans-serif;color:#0A0F1C;font-size:clamp(26px,4vw,42px);line-height:1.08;margin:0 0 12px;letter-spacing:-.01em}
.td-analysis .td-cta p{color:#3a4254;font-size:17px;margin:0 auto 26px;max-width:52ch}
.td-cta-btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.btn-solid,.btn-ghost{display:inline-flex;align-items:center;gap:8px;padding:16px 28px;font-weight:800;font-size:13px;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease}
.td-cta .btn-solid{background:var(--red);color:#fff}
.btn-solid:hover{transform:translate(-2px,-2px);box-shadow:5px 5px 0 rgba(0,0,0,.35)}
.td-cta .btn-ghost{background:transparent;color:#0A0F1C;border:2px solid #0A0F1C}
.td-cta .btn-ghost:hover{background:#0A0F1C;color:#fff}

/* ---- FOOTER ---- */
.td-footer{background:#0A0F1C;color:#fff;padding:40px 22px;text-align:center}
.td-footer p{margin:0;color:rgba(255,255,255,.6);font-size:13px;letter-spacing:.04em}

/* ---- NARROW: drop the connectors, stack notes under the shot ---- */
@media(max-width:1200px){
  .td-svg{display:none}
  .td-board{max-width:640px}
  .td-note{position:static;width:auto;transform:none;margin:0 0 12px;box-shadow:0 6px 16px rgba(0,0,0,.25)}
  .td-note::before{display:none}
  .td-notes-head{display:block}
  .td-shot{margin-bottom:26px}
}
.td-notes-head{display:none;color:#fff;font-family:"Archivo Black",sans-serif;font-size:20px;margin:0 0 16px;text-align:center}

/* SEO-CONTENT-STYLES:START */
.td-analysis{background:#f5f6f8;padding:80px 22px;color:#0A0F1C}
.td-analysis-inner{max-width:920px;margin:0 auto}
.td-analysis h2{font-family:"Archivo Black",sans-serif;text-transform:uppercase;font-size:clamp(25px,3.2vw,38px);line-height:1.08;margin:0 0 18px}
.td-analysis h2:not(:first-child){margin-top:52px}
.td-analysis h3{font-family:"Archivo Black",sans-serif;text-transform:uppercase;font-size:19px;line-height:1.15;margin:24px 0 8px}
.td-analysis p,.td-analysis li{font-size:16px;line-height:1.68}
.td-answer{font-size:18px!important;line-height:1.62!important;margin:0 0 26px}
.td-analysis-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.td-analysis-grid p{margin:0}
.td-note-list{display:grid;grid-template-columns:1fr 1fr;gap:12px 28px;margin:0;padding-left:22px}
.td-note-list li{padding-left:4px}
.td-analysis a{color:#4a5568;font-weight:inherit;text-decoration:none;text-shadow:none}
.td-analysis a:hover{color:#0A0F1C;text-decoration:none}
.td-analysis li,.td-analysis span,.td-analysis p{text-shadow:none}
.td-faq-item{padding:22px 0;border-top:1px solid rgba(10,15,28,.16)}
.td-faq-item:last-child{border-bottom:1px solid rgba(10,15,28,.16)}
.td-faq-item h3{margin:0 0 8px}
.td-faq-item p{margin:0}
@media(max-width:720px){.td-analysis-grid,.td-note-list{grid-template-columns:1fr}}
/* SEO-CONTENT-STYLES:END */